PUBLIC ART

The Public Art Mural Program unites art, sport, and culture to tell the story of North Texas through large-scale public murals celebrating soccer, diversity, community pride, and inclusion. Installed in high-visibility locations across the region, each mural becomes a lasting symbol of unity and a permanent cultural legacy long after the World Cup.

This initiative supports our mission to advance community engagement, foster civic identity, and celebrate local culture through accessible public spaces. Developed through partnerships with local and international artists, municipal governments, schools, and cultural organizations.

TEXAN GOLDEN BOOT

Purchase a commemorative brick engraved with your name to be permanently placed alongside the Texan Golden Boot sculpture, uniting personal recognition with a lasting legacy from the FIFA World Cup 2026™ in North Texas.

Buy a Brick

PUBLIC ART PROGRAM OVERVIEW

Goals & Outcomes

  • Commission and install 5 large-scale murals across North Texas

  • Support local and international artists through paid commissions, collaboration, and professional opportunities

  • Create permanent, free-access cultural landmarks promoting community identity, diversity, and World Cup legacy

  • Generate broad marketing visibility and civic pride for donors and sponsors

  • Attract tourism and strengthen placemaking through culturally significant public art

Core Components

  • Large-scale mural designs celebrating sport, diversity, culture, and inclusion

  • Local and international artist curation in collaboration with cultural partners (e.g., Street Art for Mankind)

  • High-visibility locations strategically selected across North Texas for maximum impact and community connection

  • Community unveiling events featuring artists, donors, community leaders, and media

  • Educational signage and bilingual content providing context and artist/donor recognition

  • Documentation and storytelling (photography, video) for impact reporting and social media